Compliance - Introducing the Complex Compliance Service
References
Service launch campaign
Gyógyszerfutár Ltd. started its Complex Compliance therapy management service in 2010. During the process, the drug compliance is constantly monitored in order to achieve the desired outcome of the therapy. Collection, storage and effectiveness of the medication are checked by dedicated call center staff with a professional degree. Home delivery of drugs and disposal of hazardous waste is also provided in certain cases, as well as efficacy-based pharmaceutical aid data necessary to facilitate the transparent use of public funds.
LWp Kommunikáció was responsible for communications planning and implementation of a four-month launch campaign. During this period, we established the recognition of the Compliance brand, raised public awareness of the issue and introduced the concept of functions and services to manufacturers and professional organizations.
We helped the launch of the new compliance.hu website and contributed to the creation of an image film. We organized a press event to present the therapy management service to the lifestyle, economic and professional media. For the pharmaceutical companies, we organized a closed exclusive discussion with a general presentation of the service.
Our colleagues have introduced the Compliance program in several presentations at various professional events, such as the "Compliance and adherence in medicine" conference by Medical Tribune Magazine and at the Medicine Communication Conference, organized by Kreatív Magazine with the presentation of Medicine Communications 2.0.
